MSource Ideas | Account-Based Marketing
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B2B Marketing to strategic named accounts

1B
TARGET RESEARCH

 

Industry Research
Company Research
Contact Research

2B
TARGETED CONTENT

 

Industry-Specific
Company-Specific

3B
DISTRIBUTED CONTENT

 

Email Campaigns
Social, Blogs
Direct Mail
Events

4B
CUSTOMER ENGAGEMENT

 

Sales Development
Meetings
CRM

Not ‘better than’,  just another way to look at this process of generating leads and customers.  

Why’s it important and different from Inbound?

Because some of your biggest potential customers may be folks

you already know a lot aboutnamed accounts.

Read More about Account-Based Marketing

ABM Child page Attraction Active graphic

M Source provides consulting and services to take your Account-Based

Marketing from where it is now, to where you’d like it to be.

 

Our service areas, below, start with deep industry and company research.

And continue with developing targeted content, digital distribution of content, campaigns and engaging with prospects.  

New white 30 min consult CTA 43016

HOW IT WORKS – KEY PROCESSES

Target Research

account1

Researching the industry, and your target prospects. And contacts at those target companies.

Targeted Content

account2

Developing messaging and content strategies.  Producing compelling copy, geared to a small group of

target companies, or even one company.

Content Distribution

c3

Further developing messaging and using email automation for lead nurturing.  Using social media to engage prospects.  

And proven offline methods like direct mail and industry events and trade shows.

Engagement

engagement-table

Finally, direct engagement through thoroughly researched calls and presentations.

And after-sale customer relationship management. With ongoing high-quality content.

How we can help you with Account-Based Marketing:

At M Source we provide consulting and services to take you from where you are now, in Account-Based Marketing, to where you’d like to be.

We’ll work with management, marketing and sales to help you achieve your growth goals.
We play well with others, and can complement your in-house or outsourced resources.

We’ll bring the coffee (New York metro area only)!

Schedule Free 30 Min Consultation CTA blue 42516 (1)