Not ‘better than’, just another way to look at this process of generating leads and customers.
Why’s it important and different from Inbound?
Because some of your biggest potential customers may be folks
you already know a lot about – named accounts.
M Source provides consulting and services to take your Account-Based
Marketing from where it is now, to where you’d like it to be.
Our service areas, below, start with deep industry and company research.
And continue with developing targeted content, digital distribution of content, campaigns and engaging with prospects.
Researching the industry, and your target prospects. And contacts at those target companies.
Developing messaging and content strategies. Producing compelling copy, geared to a small group of
target companies, or even one company.
Further developing messaging and using email automation for lead nurturing. Using social media to engage prospects.
And proven offline methods like direct mail and industry events and trade shows.
Finally, direct engagement through thoroughly researched calls and presentations.
And after-sale customer relationship management. With ongoing high-quality content.
At M Source we provide consulting and services to take you from where you are now, in Account-Based Marketing, to where you’d like to be.
We’ll work with management, marketing and sales to help you achieve your growth goals.
We play well with others, and can complement your in-house or outsourced resources.
We’ll bring the coffee (New York metro area only)!