Definitions abound. To us, Inbound simply means marketing that generates
demand. By attracting prospects to your website with useful content. Using the
full digital toolkit.
It starts with strategy, moves to meaningful content, then digital distribution.
Analyze, iterate and repeat. Convert visitors to leads. Close sales.
Messaging – Copy
Contact List Segmenting
Researching the industry, and customers. Developing messaging and content strategies. Producing compelling copy.
Connecting your message to your desired audiences through SEO. Designing and building web pages, specific to your buyer personas and stage in buyer’s journey. Calls-to-action and landing pages that convert visitors to leads.
Further developing messaging and content on a regular basis. Promoting and distributing
your content online, through blog posts and social media.
Using marketing automation software to further refine your content. Analyzing your web traffic and the results of your campaigns.
Identifying promising sales-ready leads from your web visitor’s responses.
Using email automation to further nurture your leads. Tailoring your email content to different segments of your
contact lists, based on their profiles and responses.
At M Source we provide consulting and services to take you from where you are now,
in Inbound and digital marketing, to where you’d like to be.
We use the most powerful marketing software available for small to medium sized businesses; Hubspot.
We’re Hubspot certified.
We use it for our business and we’re trained to use it for yours.
We work with business management and those responsible for marketing and sales to help you achieve your growth goals.
We play well with others; we’re delighted to work with your existing marketing and sales team,
complementing your in-house or outsourced resources.
We’ll bring coffee (New York metro area only)!