MSource Ideas | Inbound Marketing
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Inbound Marketing

Definitions abound. To us, Inbound simply means marketing that generates

demand. By attracting prospects to your website with useful content. Using the

full digital toolkit.

 

It starts with strategy, moves to meaningful content, then digital distribution.

   Analyze, iterate and repeat. Convert visitors to leads. Close sales.

 

Read more about Inbound marketing.

1A
CONTENT

Research
Thought Leadership
Messaging – Copy

2A
WEB

SEO
Web Pages
Landing Pages

3a
SOCIAL

Blogging
Social Media
Discussion Groups

4a
ANALYTICS

Keywords
Dashboards
Sales Alerts

5A
SALES AUTOMATION

E-mail Campaigns
Messaging
Contact List Segmenting

The Buyer’s Journey; the process of conversion of a

potential buyer through different stages:

blue buyer journey arrows graphic
ABM Child page graphic 4 (1)

M Source provides consulting and services to take your inbound

marketing from where it is now, to where you’d like it to be.

Our service areas, below, include consulting about goals, methods

and software.

 

And developing messaging, copy-writing, web design and

running lead-generating campaigns.

HOW IT WORKS – KEY PROCESSES

CONTENT

content

Researching the industry, and customers.  Developing messaging and content strategies.  Producing compelling copy.

WEB

web

Connecting your message to your desired audiences through SEO.   Designing and building web pages, specific to your buyer personas and stage in buyer’s journey.  Calls-to-action and landing pages that convert visitors to leads.

SOCIAL

discussion_groups_edit

Further developing messaging and content on a regular basis.  Promoting and distributing  

your content online, through blog posts and social media.  

ANALYTICS

analytics

Using marketing automation software to further refine your content.  Analyzing your web traffic and the results of your campaigns.  

Identifying promising sales-ready leads from your web visitor’s responses.

SALES AUTOMATION

sales_automation

Using email automation to further nurture your leads. Tailoring your email content to different segments of your

contact lists, based on their profiles and responses.

How we can help you with Inbound Marketing

At M Source we provide consulting and services to take you from where you are now,

in Inbound and digital marketing, to where you’d like to be.

We use the most powerful marketing software available for small to medium sized businesses; Hubspot.  

We’re Hubspot certified.
We use it for our business and we’re trained to use it for yours.

We work with business management and those responsible for marketing and sales to help you achieve your growth goals.
We play well with others; we’re delighted to work with your existing marketing and sales team,

complementing your in-house or outsourced resources. 

We’ll bring coffee (New York metro area only)!

Schedule Free 30 Min Consultation CTA blue 42516