You know your customer. But do you know the gate-keepers that control access to your desired channels?
What do they think about your product category?
Some of the questions we can help you think through when it comes to positioning your product within its sector:
- How does your product fit into the channel gate-keeper’s operations? Why should they care?
- What problems does your product solve – what new opportunity does it tap?
- Is your product different, innovative, sustainable?
- Who is your competition?
Whether it’s a food product you’re trying to introduce into colleges, a licensed restaurant brand you’d like to introduce to airports, or a consumer product you want introduced into mass merchants, what aspects of their business will benefit?
- Read about some of our previous clients’ successes, and see what they have to say about us.
- Meet Lionel Binnie, our Founder & CEO
- Contact us to learn more about what we can do for you and your brand!