• Skip to primary navigation
  • Skip to main content
  • Skip to footer

M Source Ideas

Schedule a Free 30-Minute Consultation

  • HOME
  • SERVICES
    • Omnichannel Marketing
    • Positioning & Brand Strategy
    • Business Development Strategy
    • Competitive Analysis / Market Intelligence / Economic Trends / Feasibility Studies
    • Messaging & Copywriting
    • Digital Marketing
    • Campaign Management
    • For Foreign-Based Consumer Companies
  • INDUSTRIES & EXPERTISE
    • Omnichannel Retail
    • Non-Commercial Foodservice
    • Travel Hubs & Airport Retail
    • Hotel Industry
    • Other Retail Channels
  • CLIENT WORK
  • BLOG
  • RESOURCES
    • Books & eBooks
    • Video Library
  • ABOUT
    • Lionel Binnie, Founder & CEO
    • Speaking
    • Publications
  • CONTACT

Main Content

  • Marketing for Food & Beverage and Consumer Products

    Ecommerce and brick-and-mortar retail are converging. How will you get your products into high-visibility, high-volume sales channels in this new omnichannel world?

    We work with consumer-facing growth brands seeking placement in high-traffic venues like airports, premium malls, colleges, and retail.

    Learn more about our services.

    Marketing for Food & Beverage and Consumer Products

OMNICHANNEL RETAIL

What will it take for brands to survive and thrive during and beyond COVID-19? We literally wrote the book on omnichannel retail. Learn what we can do for you.

POSITIONING & BRAND STRATEGY

We’ll help you refine your positioning and evaluate your best go-to-market strategy for this new omnichannel retail environment. Read more.

BUSINESS DEVELOPMENT STRATEGY

Are there channels you haven’t thought to sell into or distribution partnerships you aren’t aware of? We can build a road-map to reach your growth goals. Learn how.

Free! Our “Let’s Do Lunch” eBook.

Learn how to break into the $200 billion non-commercial food service industry.

  1. Understand how this marketplace is structured
  2. Know the main types of organizations in the eco-system
  3. Identify the biggest players in the industry

DOWNLOAD NOW!

FREE eBook Let's Do Lunch: An Intro to Non-Commercial Foodservivce

Airport / Travel Venues

Selling into Airport and Travel Venues

Food service and retail shops in airports and on highways and toll-roads (rest stops). We work with some of the largest operators in this sector.

Shopping Malls

Shopping Malls and Traditional Retailers

We know how retail works and how shopping malls, grocery and drug stores, mass merchants and specialty retailers make buying decisions.

K-12 & College Campuses

Client Case Study | College Foodservice: Sushi-Do

There are over 5,000 colleges in the U.S. from private Ivy League universities to public four-year colleges. Virtually all of them have foodservice offerings.

Footer

About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

Follow Us

Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

The Latest from Lionel’s Blog

What Type of Marketing Software Do You Really Need?

Copyright © 2023 M Source Ideas · 4200 SW 107th Ave, #104, Beaverton, OR 97005. | (503) 985-6464 | Privacy Policy | Disclaimer | Sitemap