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About MSource Ideas

February 1, 2018

Consumers love your products. We help you get in front of more consumers, in the right channels, so they can love them more.

Great products make for great brands, but if yours isn’t getting proper exposure in high-visibility, high-volume sales channels then who will ever know?

Download our FREE eBook on the $200B non-commercial foodservice industrySo how do you get your goods in front of the masses?

It’s all about access. We’ve got it — and use it — on behalf of our clients.

Whether you’re just seeking a little professional help developing a strategy to grow your consumer product business, or need a full team and tools to execute a winning marketing campaign, MSource Ideas can help.

Our specialty is working with growth-oriented food and beverage companies and consumer brands seeking placement for their products in high-traffic venues:

  • Schedule a Free 30 Minute ConsultationAirports / Travel Venues
  • Shopping Malls and Traditional Retail Channels
  • College Bookstores and Retailers
  • Foodservice (College & University, K-12 , Hospitals, Business & Industry)

We offer a full range of services, but you’ll find these things at most any food marketing agency or broker. What sets us apart is our approach.

The key is identifying the right opportunities for your business, and negotiating mutually-beneficial partnerships that generate sales. Focused, not fuzzy.

Targeted Research for the Food & Beverage Industry | MSource Ideas

 

How We Work with You:

A typical engagement will involve an initial project to create a strategic road map showing you where and how to move into new channels.  Once we have agreed on the right goals and direction, we can either teach your team how to implement the plan for new business growth — or we can do it for you.

Next steps:

  • Read about some of our previous clients’ successes, and see what they have to say about us.
  • Meet Lionel Binnie, our Founder & CEO
  • Schedule a discovery call to learn more what we can do for you and your brand!

 

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FREE PDF DOWNLOADS

  • A Quick-Guide to Airport Retail
  • Let’s Do Lunch: An Intro to Noncommercial Foodservice
  • The Business of Higher Education in the US: An Introduction

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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