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Client Work

Some representative case studies of projects we've undertaken for clients.

Maury’s Hive Tea

January 9, 2022
foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Filed Under: Client Work, Specialty Foods

Oxford Apparel

January 9, 2022
Oxford Apparel logo

This 70-year-old, Pakistan-based apparel company was interested in selling their knit sweaters with licensed college logos through college and university bookstores and alumni associations. MSource guided them through the process of applying for college licenses through the CLC. We also identified the best sales rep group to work with and worked with them to secure college accounts. […]

Filed Under: Client Work, Fashion Accessories

Scentri™ Face Mask Fragrances

January 9, 2022
Scentri logo

Developed during Covid by a group of consumer packaged goods professionals, Scentri™ is a brand of scented stickers that provide an aromatherapy experience, improving your mood, while wearing a facemask. MSource was retained to explore the market, do test marketing, and gain distribution to the college bookstore and airport retail shops channels. Visit: https://www.scentribrand.com/

Filed Under: Client Work, Fashion Accessories, Miscellaneous

Desol Sanitizing Solution

January 9, 2022

This South Korean manufacturer of a technology used to produce Hydrochlorous Acid (HOCL) sterile water, a COVID-19 sanitation solution. They contacted us to undertake a feasibility study and go-to-market roadmap for their products in the U.S. We helped them understand which markets to approach, including colleges & universities, hospitals, restaurants, and other venues where the […]

Filed Under: Client Work, Miscellaneous, Restaurant

Top Shelf Agency

July 17, 2020

We carried out a feasibility study and produced a research report and go-to-market plan for a global consumer products manufacturer.

Filed Under: Client Work, Miscellaneous

People’s Pops

July 17, 2020

Business development project resulting in new hospital accounts.

Filed Under: Client Work, Specialty Foods

Dishcraft

July 16, 2020

We introduced Dishcraft to multiple new accounts including a leading target, the University of California, San Francisco Medical Center.

Filed Under: Client Work, Miscellaneous

Nightfood Ice-Cream

July 15, 2020

Strategy consulting resulting in a deal to sell products in hotel shops.

Filed Under: Client Work, Specialty Foods

Genji

March 5, 2018
Genji Sushi logo

MSource was engaged by Genji to carry out projects ranging from researching new retail locations, to expanding into healthcare, education and travel locations.  

Filed Under: Client Work, Specialty Foods

Sushi Do

March 5, 2018

We undertook a full market and competitor analysis to help Sushi-Do redevelop their brand, then executed on a business expansion plan.

Filed Under: Client Work, Specialty Foods

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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