This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas. MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]
Client Work
Some representative case studies of projects we've undertaken for clients.
Oxford Apparel
This 70-year-old, Pakistan-based apparel company was interested in selling their knit sweaters with licensed college logos through college and university bookstores and alumni associations. MSource guided them through the process of applying for college licenses through the CLC. We also identified the best sales rep group to work with and worked with them to secure college accounts. […]
Scentri™ Face Mask Fragrances
Developed during Covid by a group of consumer packaged goods professionals, Scentri™ is a brand of scented stickers that provide an aromatherapy experience, improving your mood, while wearing a facemask. MSource was retained to explore the market, do test marketing, and gain distribution to the college bookstore and airport retail shops channels. Visit: https://www.scentribrand.com/
Desol Sanitizing Solution
This South Korean manufacturer of a technology used to produce Hydrochlorous Acid (HOCL) sterile water, a COVID-19 sanitation solution. They contacted us to undertake a feasibility study and go-to-market roadmap for their products in the U.S. We helped them understand which markets to approach, including colleges & universities, hospitals, restaurants, and other venues where the […]
Top Shelf Agency
We carried out a feasibility study and produced a research report and go-to-market plan for a global consumer products manufacturer.
People’s Pops
Business development project resulting in new hospital accounts.
Dishcraft
We introduced Dishcraft to multiple new accounts including a leading target, the University of California, San Francisco Medical Center.
Nightfood Ice-Cream
Strategy consulting resulting in a deal to sell products in hotel shops.
Genji
MSource was engaged by Genji to carry out projects ranging from researching new retail locations, to expanding into healthcare, education and travel locations.
Sushi Do
We undertook a full market and competitor analysis to help Sushi-Do redevelop their brand, then executed on a business expansion plan.
