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Client Work

Some representative case studies of projects we've undertaken for clients.

Top Shelf Agency

We carried out a feasibility study and produced a research report and go-to-market plan for a global consumer products manufacturer.

Filed Under: Client Work, Miscellaneous

People’s Pops

Business development project resulting in new hospital accounts.

Filed Under: Client Work, Specialty Foods

Dishcraft

We introduced Dishcraft to multiple new accounts including a leading target, the University of California, San Francisco Medical Center.

Filed Under: Client Work, Miscellaneous

Nightfood Ice-Cream

Strategy consulting resulting in a deal to sell products in hotel shops.

Filed Under: Client Work, Specialty Foods

Genji

Genji Sushi logo

MSource was engaged by Genji to carry out projects ranging from researching new retail locations, to expanding into healthcare, education and travel locations.  

Filed Under: Client Work, Specialty Foods

Sushi Do

We undertook a full market and competitor analysis to help Sushi-Do redevelop their brand, then executed on a business expansion plan.

Filed Under: Client Work, Specialty Foods

Hai Street Kitchen & Co.

We did a feasibility study to help them understand how to gain access to target markets. The project resulted in two new marquee locations in leading shopping malls on the east coast.

Filed Under: Client Work, Restaurant

Allie’s Gluten Free

Allie's Gluten Free Logo

M Source was engaged to introduce Allie’s Gluten Free, a gluten-free, allergen-free bakery in Hicksville, NY, into the higher education and K-12 school markets. We carried out market research, trade conference and email marketing campaigns resulting in several new accounts.

Filed Under: Client Work, Specialty Foods

In-Vivo BVA

In-Vivo BVA, a global market research firm, hired M Source Ideas to research suitable locations for three new test sites in U.S. shopping malls.

Filed Under: Client Work, Miscellaneous

Jack-in-the-Box

Case Study: Fast Food Concession on College Campus

Jack-in-the-Box came to MSource to gain access to Arizona State University. MSource achieved this for them in 10 days.

Filed Under: Client Work, Restaurant

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

We carried out a feasibility study and produced a research report and go-to-market plan for a global consumer products manufacturer.

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