• Skip to primary navigation
  • Skip to main content
  • Skip to footer

M Source Ideas

Schedule a Free 30-Minute Consultation

  • HOME
  • SERVICES
    • Omnichannel Marketing
    • Positioning & Brand Strategy
    • Business Development Strategy
    • Competitive Analysis / Market Intelligence / Economic Trends / Feasibility Studies
    • Messaging & Copywriting
    • Digital Marketing
    • Campaign Management
    • For Foreign-Based Consumer Companies
  • INDUSTRIES & EXPERTISE
    • Omnichannel Retail
    • Non-Commercial Foodservice
    • Travel Hubs & Airport Retail
    • Hotel Industry
    • Other Retail Channels
  • CLIENT WORK
  • BLOG
  • RESOURCES
    • Books & eBooks
    • Video Library
  • ABOUT
    • Lionel Binnie, Founder & CEO
    • Speaking
    • Publications
  • CONTACT

Fashion Accessories

Oxford Apparel

January 9, 2022
Oxford Apparel logo

This 70-year-old, Pakistan-based apparel company was interested in selling their knit sweaters with licensed college logos through college and university bookstores and alumni associations. MSource guided them through the process of applying for college licenses through the CLC. We also identified the best sales rep group to work with and worked with them to secure college accounts. […]

Filed Under: Client Work, Fashion Accessories

Scentri™ Face Mask Fragrances

January 9, 2022
Scentri logo

Developed during Covid by a group of consumer packaged goods professionals, Scentri™ is a brand of scented stickers that provide an aromatherapy experience, improving your mood, while wearing a facemask. MSource was retained to explore the market, do test marketing, and gain distribution to the college bookstore and airport retail shops channels. Visit: https://www.scentribrand.com/

Filed Under: Client Work, Fashion Accessories, Miscellaneous

Action Optics Resources

March 5, 2018

MSource was hired to carry out a feasibility analysis of the U.S. airport and shopping mall retail markets for their retail division.

Filed Under: Client Work, Fashion Accessories

Cejon / Steve Madden

February 6, 2018
Steve Madden Logo | Case Study: Selling Consumer Products in Airports

MSource was engaged by Cejon to find high-traffic sales channels for their new line of sunglasses.

Filed Under: Client Work, Fashion Accessories

iZone Group

February 6, 2018
Case Study: Selling Consumer Products to Travel Retailers

MSource Ideas forged a series of successful new business-building partnerships for iZone, a leading provider of sunglasses, reading glasses and fashion accessories to the travel retail industry.

Filed Under: Client Work, Fashion Accessories

Footer

About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

Follow Us

Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

The Latest from Lionel’s Blog

What Type of Marketing Software Do You Really Need?

Copyright © 2023 M Source Ideas · 4200 SW 107th Ave, #104, Beaverton, OR 97005. | (503) 985-6464 | Privacy Policy | Disclaimer | Sitemap