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Miscellaneous

Scentri™ Face Mask Fragrances

January 9, 2022
Scentri logo

Developed during Covid by a group of consumer packaged goods professionals, Scentri™ is a brand of scented stickers that provide an aromatherapy experience, improving your mood, while wearing a facemask. MSource was retained to explore the market, do test marketing, and gain distribution to the college bookstore and airport retail shops channels. Visit: https://www.scentribrand.com/

Filed Under: Client Work, Fashion Accessories, Miscellaneous

Desol Sanitizing Solution

January 9, 2022

This South Korean manufacturer of a technology used to produce Hydrochlorous Acid (HOCL) sterile water, a COVID-19 sanitation solution. They contacted us to undertake a feasibility study and go-to-market roadmap for their products in the U.S. We helped them understand which markets to approach, including colleges & universities, hospitals, restaurants, and other venues where the […]

Filed Under: Client Work, Miscellaneous, Restaurant

Top Shelf Agency

July 17, 2020

We carried out a feasibility study and produced a research report and go-to-market plan for a global consumer products manufacturer.

Filed Under: Client Work, Miscellaneous

Dishcraft

July 16, 2020

We introduced Dishcraft to multiple new accounts including a leading target, the University of California, San Francisco Medical Center.

Filed Under: Client Work, Miscellaneous

In-Vivo BVA

March 5, 2018

In-Vivo BVA, a global market research firm, hired M Source Ideas to research suitable locations for three new test sites in U.S. shopping malls.

Filed Under: Client Work, Miscellaneous

By Brooklyn

February 6, 2018

By Brooklyn is a made-in Brooklyn ecommerce and bricks and mortar store selling only products made in Brooklyn.  We helped analyse the feasibility of them entering the airport retail market and produced a custom industry report for them.

Filed Under: Client Work, Miscellaneous

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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