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Client Work

Some representative case studies of projects we've undertaken for clients.

Hai Street Kitchen & Co.

March 5, 2018

We did a feasibility study to help them understand how to gain access to target markets. The project resulted in two new marquee locations in leading shopping malls on the east coast.

Filed Under: Client Work, Restaurant

Allie’s Gluten Free

March 5, 2018
Allie's Gluten Free Logo

M Source was engaged to introduce Allie’s Gluten Free, a gluten-free, allergen-free bakery in Hicksville, NY, into the higher education and K-12 school markets. We carried out market research, trade conference and email marketing campaigns resulting in several new accounts.

Filed Under: Client Work, Specialty Foods

In-Vivo BVA

March 5, 2018

In-Vivo BVA, a global market research firm, hired M Source Ideas to research suitable locations for three new test sites in U.S. shopping malls.

Filed Under: Client Work, Miscellaneous

Jack-in-the-Box

March 5, 2018
Case Study: Fast Food Concession on College Campus

Jack-in-the-Box came to MSource to gain access to Arizona State University. MSource achieved this for them in 10 days.

Filed Under: Client Work, Restaurant

Action Optics Resources

March 5, 2018

MSource was hired to carry out a feasibility analysis of the U.S. airport and shopping mall retail markets for their retail division.

Filed Under: Client Work, Fashion Accessories

Cejon / Steve Madden

February 6, 2018
Steve Madden Logo | Case Study: Selling Consumer Products in Airports

MSource was engaged by Cejon to find high-traffic sales channels for their new line of sunglasses.

Filed Under: Client Work, Fashion Accessories

iZone Group

February 6, 2018
Case Study: Selling Consumer Products to Travel Retailers

MSource Ideas forged a series of successful new business-building partnerships for iZone, a leading provider of sunglasses, reading glasses and fashion accessories to the travel retail industry.

Filed Under: Client Work, Fashion Accessories

By Brooklyn

February 6, 2018

By Brooklyn is a made-in Brooklyn ecommerce and bricks and mortar store selling only products made in Brooklyn.  We helped analyse the feasibility of them entering the airport retail market and produced a custom industry report for them.

Filed Under: Client Work, Miscellaneous

Edo Sushi Express

February 6, 2018

M Source was engaged by Edo (Oakville, Connecticut) for a full range of services to assist their expansion into the college market for their sushi chef programs.  

Filed Under: Client Work, Specialty Foods

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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