• Skip to primary navigation
  • Skip to main content
  • Skip to footer

M Source Ideas

Schedule a Free 30-Minute Consultation

  • HOME
  • SERVICES
    • Omnichannel Marketing
    • Positioning & Brand Strategy
    • Business Development Strategy
    • Competitive Analysis / Market Intelligence / Economic Trends / Feasibility Studies
    • Messaging & Copywriting
    • Digital Marketing
    • Campaign Management
    • For Foreign-Based Consumer Companies
  • INDUSTRIES & EXPERTISE
    • Omnichannel Retail
    • Non-Commercial Foodservice
    • Travel Hubs & Airport Retail
    • Hotel Industry
    • Other Retail Channels
  • CLIENT WORK
  • BLOG
  • RESOURCES
    • Books & eBooks
    • Video Library
  • ABOUT
    • Lionel Binnie, Founder & CEO
    • Speaking
    • Publications
  • CONTACT

Restaurant

Desol Sanitizing Solution

January 9, 2022

This South Korean manufacturer of a technology used to produce Hydrochlorous Acid (HOCL) sterile water, a COVID-19 sanitation solution. They contacted us to undertake a feasibility study and go-to-market roadmap for their products in the U.S. We helped them understand which markets to approach, including colleges & universities, hospitals, restaurants, and other venues where the […]

Filed Under: Client Work, Miscellaneous, Restaurant

Hai Street Kitchen & Co.

March 5, 2018

We did a feasibility study to help them understand how to gain access to target markets. The project resulted in two new marquee locations in leading shopping malls on the east coast.

Filed Under: Client Work, Restaurant

Jack-in-the-Box

March 5, 2018
Case Study: Fast Food Concession on College Campus

Jack-in-the-Box came to MSource to gain access to Arizona State University. MSource achieved this for them in 10 days.

Filed Under: Client Work, Restaurant

Footer

About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

Follow Us

Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

The Latest from Lionel’s Blog

What Type of Marketing Software Do You Really Need?

Copyright © 2023 M Source Ideas · 4200 SW 107th Ave, #104, Beaverton, OR 97005. | (503) 985-6464 | Privacy Policy | Disclaimer | Sitemap