(Sometimes, You Just Need a Shovel) Metaphors can be fun – here is one about marketing software. Read on to find the shovel reference, but you probably already get the idea – don’t be distracted by tools. Focus on the task. All Businesses Need Marketing Which means that all businesses need marketing software, of some […]
B2B Marketing
What is the Difference between a Food Broker and a Wholesaler?
What does a Food Broker Do? A Food Broker (often also called a ‘Sales and Marketing Agency’, or SMA) is an outsourced sales agency that will help introduce your product to retail buyers at brick-and-mortar retailers or foodservice operators. Foodservice operators includes places like Restaurants, Universities, Hospitals or other venues that serve food – read […]
Should You Hire a Food Broker?
Your product is awesome and you want to get on store shelves quickly. Maybe you’re already selling direct-to-consumers online, but want to get your product in front of the vast majority of shoppers who usually shop in physical stores, rather than online. Note: an omnichannel strategy where you use both – e-commerce plus in-store, often […]
Selling to Universities
Understanding the College Foodservice and Bookstore Industry Have you ever wondered how to sell products to universities? This article explains how to access the college market from two main perspectives: the foodservice side and the bookstore side. It is intended to provide you with an understanding of how to access these students. Of course, there […]
3 Ways that Work to Get your Food Product into Stores
I don’t care if you’re selling quinoa, carrots or noodles. If you’re responsible for marketing a food and beverage or snack product then you’re looking for what works – how to just get your product out there in stores. In this post I’ll talk about three classic methods of marketing/sales, that work. And don’t require waiting […]
2 Smart Ways to Expand your B2B Prospecting
If you’re like us, you spend way too much time thinking about finding new prospects. Here are a couple of ways that worked for us, that we wanted to share. Normal Upstream If you’re reading this, we’re confident you know what upstream and downstream mean (we all know what it means in a ‘river’ sense). […]
5 Markets for Food Companies You May Have Overlooked
The non-commercial (which is actually very commercial) food sector covers K-12 schools, colleges, healthcare, and the military. Those are the big ones. This means it’s worth looking at if you’re in the business of anything food related, because your competitors may not be. Why “non-commercial?” This just means that, unlike grocery stores and restaurants, these […]
What are Contract Foodservice Management Companies?
Ever wondered who the chefs, servers, and cashiers in your high school or college cafeteria worked for? Pretty likely they were working for a contract foodservice management (CFM) company, like Sodexo, Aramark or Compass. Why does that matter if you’re in the food industry? Well, if you’ve ever wondered about how to sell to those companies, read on, because […]
Difference Between Self-Operated and Contract-Managed Foodservice
In other posts we’ve explained how the non-commercial foodservice market is an opportunity for food companies to expand; these are venues like education, healthcare, and business and industry. We’ve also explained how institutions in these spaces often outsource their food service to contract foodservice management companies (CFM), and how you can approach these businesses. In this post, I’m going […]
Here Come the Robots
A small dose of reality about marketing automation Ha, ha, got you! Sorry but I had to get the word robot into the title… I mean there is so much hype about ‘the robots are coming for our jobs’ in the media. This is part of our content series about the whole area of […]
