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B2B Marketing

Selling to Universities

Understanding the College Foodservice and Bookstore Industry Have you ever wondered how to sell products to universities? This article explains how to access the college market from two main perspectives: the foodservice side and the bookstore side. It is intended to provide you with an understanding of how to access these students. Of course, there […]

Filed Under: B2B Marketing, News/Blog

3 Ways that Work to Get your Food Product into Stores

I don’t care if you’re selling quinoa, carrots or noodles. If you’re responsible for marketing a food and beverage or snack product then you’re looking for what works – how to just get your product out there in stores. In this post I’ll talk about three classic methods of marketing/sales, that work.  And don’t require waiting […]

Filed Under: B2B Marketing, Food & Beverage, News/Blog, Retail

2 Smart Ways to Expand your B2B Prospecting

If you’re like us, you spend way too much time thinking about finding new prospects. Here are a couple of ways that worked for us, that we wanted to share. Normal Upstream If you’re reading this, we’re confident you know what upstream and downstream mean (we all know what it means in a ‘river’ sense). […]

Filed Under: B2B Marketing, Marketing Insights, News/Blog

5 Markets for Food Companies You May Have Overlooked

The non-commercial (which is actually very commercial) food sector covers K-12 schools, colleges, healthcare, and the military.  Those are the big ones. This means it’s worth looking at if you’re in the business of anything food related, because your competitors may not be. Why “non-commercial?” This just means that, unlike grocery stores and restaurants, these […]

Filed Under: B2B Marketing, Food & Beverage, News/Blog, Retail

What are Contract Foodservice Management Companies?

Ever wondered who the chefs, servers, and cashiers in your high school or college cafeteria worked for?  Pretty likely they were working for a contract foodservice management (CFM) company, like Sodexo, Aramark or Compass. Why does that matter if you’re in the food industry? Well, if you’ve ever wondered about how to sell to those companies, read on, because […]

Filed Under: B2B Marketing, Food & Beverage, News/Blog

Difference Between Self-Operated and Contract-Managed Foodservice

In other posts we’ve explained how the non-commercial foodservice market is an opportunity for food companies to expand; these are venues like education, healthcare, and business and industry. We’ve also explained how institutions in these spaces often outsource their food service to contract foodservice management companies (CFM), and how you can approach these businesses. In this post, I’m going […]

Filed Under: B2B Marketing, Food & Beverage, News/Blog

Here Come the Robots

A small dose of reality about marketing automation   Ha, ha, got you! Sorry but I had to get the word robot into the title… I mean there is so much hype about ‘the robots are coming for our jobs’ in the media. This is part of our content series about the whole area of […]

Filed Under: B2B Marketing, Marketing Insights, News/Blog

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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