Why You Should Market Your Food Product to Hospitals So, you’ve thought about selling your food/beverage product to the healthcare industry. Driving past your local mega-hospital, maybe you’ve thought ‘Hey, those are big buildings with lots of people in them. I wonder if they would buy my food product?’ Or, ‘What do all the doctors, […]
Food & Beverage
5 Things to Know About the Airport Retail Industry
1) Airports are Run by the Government Airports are organized and operated through a combination of local, state and federal government from which they receive most of their funding (funding also comes from airlines and other sources, like the rent from restaurants and shops). Only a very few airports in the U.S. are privately owned […]
Continuation: Food Service Point/Counter-point
This is a continuation of a previous post that tracks a dialogue between food marketers Jim Matorin and Lionel Binnie. Read the first part here. Lionel: In my research on what is current in C&U here are some points about what consumers (students) are looking for in the food offerings on colleges. To answer, I’ll start […]
Food Service Point/Counter-Point
This is the first of a series of point/counter-point discussions between Jim Matorin and Lionel Binnie, both experienced food industry consultants and marketers. The first one is about the College and University sector of food service. Jimmy: Recently I was approached by a West Coast start-up that was looking to introduce in foodservice their grain […]
5 Markets for Food Companies You May Have Overlooked
The non-commercial (which is actually very commercial) food sector covers K-12 schools, colleges, healthcare, and the military. Those are the big ones. This means it’s worth looking at if you’re in the business of anything food related, because your competitors may not be. Why “non-commercial?” This just means that, unlike grocery stores and restaurants, these […]
The Origins and History of College Dining Service Companies: An Interview with Gene Kellogg
How college and university food service came to be one of the most dynamic culinary spaces, from one of its true insiders From his first college “feed” as a student at Illinois State University in 1966 right up until his most recent on-campus dining “experience,” Gene Kellogg, President of ECS Consulting, is a true college foodservice […]
The Rise of the Hamburger Hippies
Inventing the $185 Billion Casual Dining Category Notes from a Live Interview with Doug Brooks, Former CEO of Brinker International/Chili’s Doug Brooks, longstanding leader at Chili’s restaurant chain, was recently interviewed in Dallas, TX, at the Association of Healthcare Foodservice Conference, in front of a live audience that included your humble blogger. It was an intimate, […]
Things You Probably Need to Know About Contract Foodservice Management Companies
Ever wondered who the chefs, servers, and cashiers in your high school or college cafeteria worked for? Pretty likely they were working for a contract foodservice management (CFM) company, like Sodexo, Aramark or Compass. Why does that matter if you’re in the food industry? Well, if you’ve ever wondered about how to sell to those […]
What’s the difference between selling to a self-operated foodservice operation, and a contract-managed one?
In other posts we’ve explained how the non-commercial foodservice market is an opportunity for food companies to expand; these are venues like education, healthcare, and business and industry. We’ve also explained how institutions in these spaces often outsource their food service to contract foodservice management companies (CFM), and how you can approach these businesses. In this post, I’m going […]
