Why You Should Market Your Food Product to Hospitals So, you’ve thought about selling your food/beverage product to the healthcare industry. Driving past your local mega-hospital, maybe you’ve thought ‘Hey, those are big buildings with lots of people in them. I wonder if they would buy my food product?’ Or, ‘What do all the doctors, […]
Food & Beverage
Explaining Food Industry Wholesale Distributors
You have a food product, or maybe a service, that you’d like to sell into the $1.5 Trillion U.S. food industry. This article is to help you better understand the structure of the food industry, focusing on the supply chain. It focuses on what food and beverage wholesale-distributors are, what they do, and the part […]
What Do You Want to Do about Dinner?
“What do you want to do about dinner?” “Mmm…not sure, what do you want?” A likely conversation, between one spouse, partner, or family member, to another, around 4 or 5pm, several days a week. And, increasingly the answer is to pick up for home consumption or order out. We’ve been Amazoned in how we think […]
Food Trends Overheard on Facebook in 2018
Facebook just released their second annual Topics and Trends Report. This is their report for marketers that tracks conversation topics that consumers are sharing on the platform, that are growing louder. If you’re in the food industry, this is seriously fun eavesdropping! It can help us spot real trends. Overheard social media conversations indicate that […]
Gen Z Food Trends Part II
This is the continuation of the previous post; a point/counter-point between Jim Matorin and Lionel Binnie on our thoughts on Gen Z attitudes and behavior around food. Jim ….Excellent observations Lionel. However, given we are contributing a point, counter point post about Gen Z with our readership, I am going to share some insight that […]
The Soy Sauce Whisperer
Notes on: ‘Salt, Fat, Acid, Heat’ I can’t explain exactly why Samin Nosrat’s Netflix cooking show, ‘Salt, Fat, Acid, Heat’ is so watchable. I think it’s because her energy is so downright compelling. In the series, Samin, a chef who trained at Alice Water’s Chez Panis restaurant, plunges us into cooking fundamentals, and takes us […]
3 Key Stages of Launching a Food Product Business
If you have a new food product you’re looking to develop to sell into supermarkets, convenience stores or other retail outlets, here is the proven path to testing, validation and expansion. Is this over-simplified? Sure. But it is worth laying out the path that many brands have taken. I should say now, that there is […]
Generation Z and Food Trends: A Discussion
Food Consultants Jim Matorin and Lionel Binnie Discuss Gen Z: Jim: My focus of late has been the long-term transformations the restaurant industry will need to implement to offset the shifts in consumer food-away-from-home eating behavior? Significant given the industry’s ongoing quandary will persist, “too many seats, not enough guests.” Given the population demographics in […]
How to Sell into the College and University Food Service Marketplace
In this piece I’m going to describe how to sell a food and beverage product or concept into the College and University (C & U) food service market. The C & U food service market is all the cafeterias, retail outlets and convenience stores that are located on the roughly 3,800 college campuses throughout the […]
3 Ways that Work to Get your Food Product into Stores
I don’t care if you’re selling quinoa, carrots or noodles. If you’re responsible for marketing a food and beverage or snack product then you’re looking for what works – how to just get your product out there in stores. In this post I’ll talk about three classic methods of marketing/sales, that work. And don’t require waiting […]
