In this final deck of the 3 slideshares, we go into more detail on how content works with lead generation and making sales. It covers how different types of content should match where your buyer is, from an early stage of awareness, to more interested – consideration, to the final, decision stage. Content should be […]
Marketing Insights
Content Marketing 102
Here’s our second slideshare about content marketing. Here we go a bit deeper and look at what type of goals you might have for creating content, and also different content formats (blogs, checklists, guides, infographics, and yes, slideshares like this one). We also look at developing your own writing style or voice, and what a good mix of […]
Content Marketing 101
What is content marketing? There is a lot of content about ‘content marketing’ out there. We wanted to really look carefully at the key concepts. In this slideshare we explain the basics – the who, what, why, when, where and how – of content marketing, in an easy-to-read format. And in two subsequent posts, Content […]
Why ‘Omni-channel’ in Retailing is Here to Stay
Some retail thinkers and writers do not like the term omni-channel, feeling it is just another over-used example of business jargon. I don’t like jargon any more than anyone else, but after having done a ton of research on the current and future state of retail (for my upcoming book), I haven’t been able to find […]
2 Smart Ways to Expand your B2B Prospecting
If you’re like us, you spend way too much time thinking about finding new prospects. Here are a couple of ways that worked for us, that we wanted to share. Normal Upstream If you’re reading this, we’re confident you know what upstream and downstream mean (we all know what it means in a ‘river’ sense). […]
Here Come the Robots
A small dose of reality about marketing automation Ha, ha, got you! Sorry but I had to get the word robot into the title… I mean there is so much hype about ‘the robots are coming for our jobs’ in the media. This is part of our content series about the whole area of marketing […]
Barbara Corcoran Is MUCH FUNNIER Than You Think!
I recently attended a business conference where Barbara Corcoran one of the panelists on the TV show ‘Shark Tank’ spoke. I was in the third row and I had a great time. Barbara is FUNNY! Much funnier in person than she is on Shark Tank. Great tips and business wisdom; Some of my takeaways… 1/Perception […]
