(Sometimes, You Just Need a Shovel) Metaphors can be fun – here is one about marketing software. Read on to find the shovel reference, but you probably already get the idea – don’t be distracted by tools. Focus on the task. All Businesses Need Marketing Which means that all businesses need marketing software, of some […]
Marketing Insights
Travel and Lodging Are Booming
Everyone’s Going Somewhere According to the Wall Street Journal, American’s post-Covid pent-up demand to get out of their homes is still going strong. This summer’s vacation season has extended way into the fall– more than 25% of Americans were planning on taking a trip in October 2022. And hotel bookings in Orlando, FL were 14% […]
Family, Friends and Angels: How to Fund Your Early Stage Business
Businesses in the startup stage may turn to close relationships the founder has, such as family and friends, to bring a product or business idea from the drawing board to create a testable concept. If all goes well, you’ll find yourself needing more funds, to build inventory, do tradeshows, public relations and other marketing […]
Foxes, Hen-Houses, and other ECommerce Fables
Over 20% of Grocery Retail is likely to move online by 2026 according to a recent Supermarket News article. That’s big news, but equally big is that the vast majority of online grocery shoppers prefer click-and-collect over home delivery. Seventy-six percent of respondents said they favor in-store (44%) and curbside (31%) pickup, compared with 24% preferring delivery. Consumers don’t like to pay for home delivery, […]
4 Great Omnichannel Retail Service Providers
At the recent NGA (National Grocer’s Association) conference, I spoke with a group of parallel but different companies that help independent grocery retailers get their e-commerce up-and- running. Shop Hero, Rosie, Local Express and EGrowcery, while different, all provide tech, web design and product images, inventory tie-ins, and linkages to delivery services. Together, these service bundles jump-start retailers to a high-level of e-commerce; for both delivery and click-and-collect. With these services […]
Instacart is Another Ad Channel
A recent Wall Street Journal article explains that as COVID-19 worries fade, delivery services like Instacart, with revenues declining from the 2020 ‘stay-at-home’ peak, are turning to ad sales to boost revenue. So when you visit Instacart’s website you’ll be served ads from various food brands seeking your attention. Which is competing with ad dollars […]
How Businesses Can Help Colleges and Universities Respond to COVID-19
This is changing daily, but as I write this, according to the Chronicle of Higher Education, 53% of colleges are planning on re-opening this fall with on campus classes. While 32% will offer a hybrid of online and in-person classes and 11% will offer on-line only. The rest are still deciding. How Some Colleges are […]
How the Hotel Industry is Structured
The global hotel Industry size is $550B, and the U.S. hotel industry is $218B and has been growing at about 6% a year, since 2009 (pre-Covid). This post gives a brief overview of how the industry works and the key players. Hotels touch many inter-related and supporting businesses, from finance and real estate, to marketing, to room décor and furnishings, and food and beverages. But it is a […]
Content Marketing 103
In this final deck of the 3 slideshares, we go into more detail on how content works with lead generation and making sales. It covers how different types of content should match where your buyer is, from an early stage of awareness, to more interested – consideration, to the final, decision stage. Content should be […]
Content Marketing 102
Here’s our second slideshare about content marketing. Here we go a bit deeper and look at what type of goals you might have for creating content, and also different content formats (blogs, checklists, guides, infographics, and yes, slideshares like this one). We also look at developing your own writing style or voice, and what a good mix of […]
