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Marketing Insights

Here Come the Robots

February 8, 2018

A small dose of reality about marketing automation   Ha, ha, got you! Sorry but I had to get the word robot into the title… I mean there is so much hype about ‘the robots are coming for our jobs’ in the media. This is part of our content series about the whole area of […]

Filed Under: B2B Marketing, Marketing Insights, News/Blog

Founder of The Container Store Explains Conscious Capitalism

February 8, 2018

Tip Kindall, the founder of The Container Store, is a fun, light-hearted, and modest business leader, who emphasizes taking care of people and what he calls conscious capitalism. Here are some takeaways from his talk at Global Shop conference from a few years ago. According to Kindall, ‘conscious capitalism’ is a system that works for […]

Filed Under: Marketing Insights, News/Blog, Retail

Barbara Corcoran Is MUCH FUNNIER Than You Think!

February 8, 2018

I recently attended a business conference where Barbara Corcoran one of the panelists on the TV show ‘Shark Tank’ spoke.  I was in the third row and I had a great time. Barbara is FUNNY! Much funnier in person than she is on Shark Tank. Great tips and business wisdom; Some of my takeaways… 1/Perception […]

Filed Under: Marketing Insights, News/Blog

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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