What does a Food Broker Do? A Food Broker (often also called a ‘Sales and Marketing Agency’, or SMA) is an outsourced sales agency that will help introduce your product to retail buyers at brick-and-mortar retailers or foodservice operators. Foodservice operators includes places like Restaurants, Universities, Hospitals or other venues that serve food – read […]
Retail
Should You Hire a Food Broker?
Your product is awesome and you want to get on store shelves quickly. Maybe you’re already selling direct-to-consumers online, but want to get your product in front of the vast majority of shoppers who usually shop in physical stores, rather than online. Note: an omnichannel strategy where you use both – e-commerce plus in-store, often […]
The 4 Purposes Retailers Must Choose from to Stay Relevant
In a recent article, consultant Doug Stephens outlines four purposes for brick-and-mortar retailers in an eCommerce era. He suggests retailers need to pick at least one of these purposes to remain relevant. Here, I explore the purposes and add a fifth. Stephens explains that retailers have always acted as a conduit to connect brands to […]
Everything You Ever Wanted to Know about Food Brokers
I recently interviewed a colleague about the food marketing industry. Our conversation was focused on clarifying the topic of Food Brokers, also known as Sales and Marketing Agencies (SMA’s). John founded his own SMA which he and his partners successfully sold to Acosta recently. Acosta is one of the largest SMA’s in the U.S. I hope the interview will shine some […]
Guess We Still Like Shopping, Huh?
This was going to be one of those ‘insightful’, goose-bump-inducing, pieces until I realized how gob-smackingly obvious it is, but still worth saying. So at the risk of sounding like hotel.com’s dorky avatar, Captain Obvious, here goes. What we still like about physical retail Covid showed us, funnily enough, what we like about physical retail. […]
4 Great Omnichannel Retail Service Providers
At the recent NGA (National Grocer’s Association) conference, I spoke with a group of parallel but different companies that help independent grocery retailers get their e-commerce up-and- running. Shop Hero, Rosie, Local Express and EGrowcery, while different, all provide tech, web design and product images, inventory tie-ins, and linkages to delivery services. Together, these service bundles jump-start retailers to a high-level of e-commerce; for both delivery and click-and-collect. With these services […]
2 Ways Local Grocery Retailers Can Compete in Omnichannel
I recently attended the National Grocers Association (NGA) tradeshow and conference in Las Vegas. Notable for me were two conference sessions on e-commerce. Micro Fulfillment Centers (MFC’s) The first covered micro fulfillment centers (MFC’s) – small, largely automated vertical warehouses, provided by AutoStore. These MFC’s pick and pack online grocery orders for online shoppers. Whether for click-and-collect, or delivery. 6 times faster […]
Kroger to Roll Out More Ocado Automated Customer Fulfillment Warehouses
Grocery giant Kroger is opening an Ocado automated fulfillment warehouse (customer fulfillment center or CFC) for home delivery in the Northeast soon. They have no stores in the Northeast, so this is an e-commerce only move for Kroger. They already operate a CFC in central Florida, with more planned in Florida, California and the South. These operations can deliver to a 90-mile radius and can […]
Retailers Own Two Assets: Consumer Mind-Share and Shelf Space
There are two things a retailer has to offer brands; mind-share and shelf-space. Online retailers like Amazon and more offline retailers like Kroger offer the same things to brands; Mind-share – they want to be first-in-mind when a shopper has a shopping need. And then they have shelf space. Shelf space for online retailers is basically […]
What Types of Retail We’ll Want Post-Covid
Wait, who’s this guy with an attitude? Read on, we’ll tell – promise. There are so many trying to predict the future of retail post- Covid. We all want to know what the future will look like and we’re trying to think it through. How much will have changed. What types of retail, retail […]
