OK, so you’re ready to open a Pop-Up store. Or at least to plan it out. Check out my post on what Pop-Up stores are, and why to do them. This article covers how to do them. Location, Location, Location It’s a retail industry cliché, but for a physical store, it’s all about the right […]
Retail
A Quick-Guide to Pop-Up Stores
I know, I know, there’s a virus. But shoppers are coming out to play again. Sure, retail is in more turmoil than ever, but we’re still shopping, and ordering. And in an era of digitally native, direct-to-consumer brands, the Pop-Up concept, as things open up, may be more relevant than ever. So, Pop-Up Shops – […]
Sears Fades to History
This is likely the end of Sears’ 126 year history. Sears’ last profitable year was 2010 – it has lost $12 billion since then. But Sears holds a legendary place in the minds of U.S. consumers and the Craftsman tools and Kenmore appliance brands it created, loved by shoppers, will continue under new hands. There […]
How to Sell to the College and University Bookstore Marketplace
In an earlier post, I provided a high-altitude view of the college and university (C & U) market; from the perspective of selling products into college bookstores and through their dining services. This post is going to dive into more detail on the bookstore side. For more on the food service side, read this post. […]
Everything Your Ever Wanted to Know about Food Brokers
by Lionel Binnie What Food Brokers Are, and What They Do for Food Brands I recently spoke with John Wopperer about the food marketing industry. Our conversation was focused on clarifying the topic of Food Brokers, also known as Sales and Marketing Agencies (SMA’s), which is what they’re usually called. John founded his own SMA, Venture […]
3 Reasons Stores Aren’t Going Away and 2 Reasons (some of them) Are.
Sign of the times; Geoffrey the Giraffe, the Toys R Us mascot, leaving the last Toys R Us Store! As many of us are (retail is a $5 Trillion industry) I’m researching, observing and discussing (obsessing) a lot about what’s really happening in physical retail, e-Commerce and the convergence of the two – omni-channel. And […]
3 Ways that Work to Get your Food Product into Stores
I don’t care if you’re selling quinoa, carrots or noodles. If you’re responsible for marketing a food and beverage or snack product then you’re looking for what works – how to just get your product out there in stores. In this post I’ll talk about three classic methods of marketing/sales, that work. And don’t require waiting […]
5 Things to Know About the Airport Retail Industry
1) Airports are Run by the Government Airports are organized and operated through a combination of local, state and federal government from which they receive most of their funding (funding also comes from airlines and other sources, like the rent from restaurants and shops). Only a very few airports in the U.S. are privately owned […]
Why ‘Omni-channel’ in Retailing is Here to Stay
Some retail thinkers and writers do not like the term omni-channel, feeling it is just another over-used example of business jargon. I don’t like jargon any more than anyone else, but after having done a ton of research on the current and future state of retail (for my upcoming book), I haven’t been able to find […]
5 Markets for Food Companies You May Have Overlooked
The non-commercial (which is actually very commercial) food sector covers K-12 schools, colleges, healthcare, and the military. Those are the big ones. This means it’s worth looking at if you’re in the business of anything food related, because your competitors may not be. Why “non-commercial?” This just means that, unlike grocery stores and restaurants, these […]
