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Business Development Strategy

August 8, 2020

Are there channels you haven’t thought to sell into or distribution partnerships you aren’t aware of? We can build a road-map to reach your growth goals. Learn how.

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Positioning & Brand Strategy

August 8, 2020

We’ll help you refine your positioning and evaluate your best go-to-market strategy for this new omnichannel retail environment. Read more.

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Omnichannel Marketing Teaser

August 8, 2020

What will it take for brands to survive and thrive during and beyond COVID-19? We literally wrote the book on omnichannel retail. Learn what we can do for you.

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Accountable.

February 1, 2018

We’re not magicians, but by focusing on projects within our scope of competency we can tell you what is possible and provide a road map to help you get there.

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Focused.

February 1, 2018

We’re highly focused on the industries we know the most about: food products and food service, and high-traffic retail channels like airports and shopping malls.

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Small

February 1, 2018

We’re easy to reach us and all client work is performed by firm principals who can either work with your in-house team or fully execute and manage your marketing campaigns for you!

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MARKETING FOR FOOD & BEVERAGE AND CONSUMER PRODUCTS

February 1, 2018

Ecommerce and brick-and-mortar retail are converging. How will you get your products into high-visibility, high-volume sales channels in this new omnichannel world?

We work with consumer-facing growth brands seeking placement in high-traffic venues like airports, premium malls, colleges, and retail.

Learn more about our services.

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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