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Cejon / Steve Madden

February 6, 2018

MSource was engaged by Cejon to find high-traffic sales channels for their new line of sunglasses.

Case Study: Selling Consumer Products in Airports Cejon, now a division of Steve Madden, is a leading fashion accessories supplier to retailers such as Macy’s, Kohl’s and J.C. Penney.  They hired MSource as a business development consultant. We were tasked with researching the market and introducing our client to new accounts — particularly airport and travel accounts throughout the US and Canada. This resulted in multiple new points of sale for Cejon in high-traffic stores on the Canadian toll-road system.

Cejon Sunglasses | Case Study: Selling Consumer Products in Airports
Steve Madden Logo | Case Study: Selling Consumer Products in Airports

 

 

 

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Lionel Binnie, Founder, M Source Ideas

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