MSource was engaged by Cejon to find high-traffic sales channels for their new line of sunglasses.
Cejon, now a division of Steve Madden, is a leading fashion accessories supplier to retailers such as Macy’s, Kohl’s and J.C. Penney. They hired MSource as a business development consultant. We were tasked with researching the market and introducing our client to new accounts — particularly airport and travel accounts throughout the US and Canada. This resulted in multiple new points of sale for Cejon in high-traffic stores on the Canadian toll-road system.