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Content Marketing 101

March 4, 2018

What is content marketing? There is a lot of content about ‘content marketing’ out there.  We wanted to really look carefully at the key concepts.  In this slideshare we explain the basics – the who, what, why, when, where and how – of content marketing, in an easy-to-read format.  And in two subsequent posts, Content Marketing 102, and 103, we explore these concepts a bit deeper.  Enjoy!

Content Marketing 101 from MSource Ideas Consulting
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You might also like:

  1. Content Marketing 102
  2. Content Marketing 103
  3. The New Role for Stores in an Omni-Channel Era
  4. Why ‘Omni-channel’ in Retailing is Here to Stay

Filed Under: Marketing Insights, News/BlogNext: Content Marketing 102Previous: Why ‘Omni-channel’ in Retailing is Here to Stay

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Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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