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Content Marketing 102

March 4, 2018

Here’s our second slideshare about content marketing.  Here we go a bit deeper and look at what type of goals you might have for creating content, and also different content formats (blogs, checklists, guides, infographics, and yes, slideshares like this one).  We also look at developing your own writing style or voice, and what a good mix of content should look like – a balance of different types from useful and serious, to entertaining and fun.

Content Marketing 102 from MSource Ideas Consulting
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You might also like:

  1. Content Marketing 101
  2. Content Marketing 103
  3. Here Come the Robots
  4. Continuation: Food Service Point/Counter-point

Filed Under: Marketing Insights, News/BlogNext: Content Marketing 103Previous: Content Marketing 101

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Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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