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Content Marketing 103

Share the knowledge

In this final deck of the 3 slideshares, we go into more detail on how content works with lead generation and making sales.  It covers how different types of content should match where your buyer is, from an early stage of awareness, to more interested – consideration, to the final, decision stage.  Content should be very different, based on who you’re talking to – buyer persona –  and where they are on their metaphorical journey.

Content Marketing 103 from MSource Ideas Consulting

Filed Under: Marketing Insights, News/BlogNext: 5 Things to Know About the Airport Retail IndustryPrevious: Content Marketing 102

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Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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