In this final deck of the 3 slideshares, we go into more detail on how content works with lead generation and making sales. It covers how different types of content should match where your buyer is, from an early stage of awareness, to more interested – consideration, to the final, decision stage. Content should be very different, based on who you’re talking to – buyer persona – and where they are on their metaphorical journey.
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About Us
Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.
Featured Client Case Study
This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas. MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]
