Genji relied on MSource to help with strategy, market research, copy-writing, and marketing and sales automation aspects of their business development.
Genji is a leading Asian foodservice company headquartered in Philadelphia, PA. They operate sushi stations inside Whole Foods Markets throughout the U.S. and the U.K.
Genji was seeking to expand its sushi operations into new locations in colleges and hospitals. M Source was hired to create and execute on a strategy to enter these markets. We carried out several campaigns involving writing copy for the website, blogging, and email marketing, and we identified and organized industry conference and trade show exhibits. These activities resulted in several new prime locations.
Lionel is a stand-up, trust-worthy and knowledgeable marketer who understands the importance of urgency. He moved very quickly to broker meetings with potential clients, and obtained several promising leads. Lionel is a consummate professional, and a nice guy, with a good sense of humor, to boot!
Ken Blakeman, Director New Business Development