• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

M Source Ideas

Schedule a Free 30-Minute Consultation

  • HOME
  • SERVICES
    • Omnichannel Marketing
    • Positioning & Brand Strategy
    • Business Development Strategy
    • Competitive Analysis / Market Intelligence / Economic Trends / Feasibility Studies
    • Messaging & Copywriting
    • Digital Marketing
    • Campaign Management
    • For Foreign-Based Consumer Companies
  • INDUSTRIES & EXPERTISE
    • Omnichannel Retail
    • Non-Commercial Foodservice
    • Travel Hubs & Airport Retail
    • Hotel Industry
    • Other Retail Channels
  • CLIENT WORK
  • BLOG
  • RESOURCES
    • Books & eBooks
    • Video Library
  • ABOUT
    • Lionel Binnie, Founder & CEO
    • Speaking
    • Publications
  • CONTACT

Omnichannel Retail

August 8, 2020

Omni-channel describes the blend of online and offline shopping that has emerged as the prevailing form of retail in our current era.

Retailers, both online and brick-and-mortar, need to understand what today’s consumers expect from online shopping (mostly convenience) and what they still want from physical stores: discovery and information; interaction and entertainment.

As a consumer products brand or marketer, you are likely going to want to build a truly omnichannel strategy from the get-go. We’d love to help.

We’re genuinely excited about the new potential that omnichannel offers. While e-commerce is the friction-free standard against which all other retail experiences are now measured, once you’ve acknowledged that the retail landscape has changed you can start to forge new paths to consumer relevance.

How we can help:

  • We understand how online and store offerings allow consumers to carry out discovery and fulfillment.
  • We understand what consumers expect from retailers at different times and in different situations.
  • We understand which aspects of shopping consumers want to do online, in stores, or in combination — and we understand why.

In a nutshell, we’re experts on how e-commerce and brick-and-mortar retailing — omni-channel retailing — can work together to provide the experiences consumers want. We literally wrote the book on it.

We’ve already helped others with their positioning & brand strategy, business development strategy, messaging/copywriting — we can also plan and execute full-blown omnichannel marketing campaigns to supplement your existing activities.

Start by scheduling a discovery call today – there is no obligation.

Primary Sidebar



Get in touch with us!











FREE PDF DOWNLOADS

  • A Quick-Guide to Airport Retail
  • Let’s Do Lunch: An Intro to Noncommercial Foodservice
  • The Business of Higher Education in the US: An Introduction

Footer

About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

Follow Us

Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

The Latest from Lionel’s Blog

What Type of Marketing Software Do You Really Need?

Copyright © 2023 M Source Ideas · 4200 SW 107th Ave, #104, Beaverton, OR 97005. | (503) 985-6464 | Privacy Policy | Disclaimer | Sitemap