Omni-channel describes the blend of online and offline shopping that has emerged as the prevailing form of retail in our current era.
Retailers, both online and brick-and-mortar, need to understand what today’s consumers expect from online shopping (mostly convenience) and what they still want from physical stores: discovery and information; interaction and entertainment.
As a consumer products brand or marketer, you are likely going to want to build a truly omnichannel strategy from the get-go. We’d love to help.
We’re genuinely excited about the new potential that omnichannel offers. While e-commerce is the friction-free standard against which all other retail experiences are now measured, once you’ve acknowledged that the retail landscape has changed you can start to forge new paths to consumer relevance.
How we can help:
- We understand how online and store offerings allow consumers to carry out discovery and fulfillment.
- We understand what consumers expect from retailers at different times and in different situations.
- We understand which aspects of shopping consumers want to do online, in stores, or in combination — and we understand why.
In a nutshell, we’re experts on how e-commerce and brick-and-mortar retailing — omni-channel retailing — can work together to provide the experiences consumers want. We literally wrote the book on it.
We’ve already helped others with their positioning & brand strategy, business development strategy, messaging/copywriting — we can also plan and execute full-blown omnichannel marketing campaigns to supplement your existing activities.