MSource Ideas forged a series of successful new business-building partnerships for iZone, a leading provider of sunglasses, reading glasses and fashion accessories to the travel retail industry.
These partnerships were with leading foodservice operators and travel retailers in highway venues and airports throughout the U.S. Operators including McDonalds, Hudson News, HMS Host, Carl’s Junior/Hardee’s, and Delaware North. We also consulted with them on product selection and developing their wholesale business.
These additional points of sale resulted in sales growth from $15M to $24M in just three years.
The implementation of the iZone sunglass program has been a huge success for Hudson Group…an almost tenfold increase in sunglass sales.
Sr. Vice President, Operations, Hudson Group