People’s Pops is an artisanal ice-pops company, based in Brooklyn, NY — where else? We carried out a business development project to help expand their sales into new channels. Successfully won new retail accounts with several hospital groups and began distribution relationship with U.S. Foods in the Northeast.
Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.
This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas. MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]
