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B2B Food Marketing Services

February 1, 2018

We help food, hospitality, and consumer brands grow by helping you access the right high-volume sales channels.

We understand how B2B marketing works through the whole supply chain: manufacturers, brands, wholesalers, distributors, and retail operators. We also have an impressive list of competencies, including:

Marketing Services for Food Services and Consumer Products

  • Business Development Strategy
  • Competitive Analysis / Market Intelligence / Consumer Trends / Feasability Studies
  • Positioning/ Brand Strategy
  • Messaging & Copywriting
  • Campaign Management
  • Digital Marketing (content marketing, social media, blogging, SEO, email marketing, CRM, marketing automation software implementation)
  • Industry Conference and Trade Show Strategy & Execution

Not quite ready to schedule a call? Read about the 5 Stages of Growing a Food & Beverage Business.


MSource Ideas is where marketing and sales come together.

Small:

We’re easy to reach and all key work is handled by the principals of the firm. We can develop and run campaigns for you using your existing contact lists, and we can add to those lists from our own existing contacts and other sources.

Focused

We’re highly focused on channels and industries we know a lot about; retail (grocery, convenience, specialty, airport retail, college retail, bookstore retail), hospitality, food service. We put all our energies into driving results in this space.

Accountable

No, we’re not magicians. But, by focusing on projects that are within our scope of full competency, and through clear and honest communication, we can tell you what is possible, provide a road map and achieve real results.

How far we can take you will, of course, depend on the strength of your product, your competitors, and the marketing assets you already have in place.

Please contact us for more details.

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FREE PDF DOWNLOADS

  • A Quick-Guide to Airport Retail
  • Let’s Do Lunch: An Intro to Noncommercial Foodservice
  • The Business of Higher Education in the US: An Introduction

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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