• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

M Source Ideas

Schedule a Free 30-Minute Consultation

  • HOME
  • SERVICES
    • Omnichannel Marketing
    • Positioning & Brand Strategy
    • Business Development Strategy
    • Competitive Analysis / Market Intelligence / Economic Trends / Feasibility Studies
    • Messaging & Copywriting
    • Digital Marketing
    • Campaign Management
    • For Foreign-Based Consumer Companies
  • INDUSTRIES & EXPERTISE
    • Omnichannel Retail
    • Non-Commercial Foodservice
    • Travel Hubs & Airport Retail
    • Hotel Industry
    • Other Retail Channels
  • CLIENT WORK
  • BLOG
  • RESOURCES
    • Books & eBooks
    • Video Library
  • ABOUT
    • Lionel Binnie, Founder & CEO
    • Speaking
    • Publications
  • CONTACT

Business Development Strategy

February 1, 2018

Let us help you identify the right questions about your growth strategy and generate answers.

Today’s omnichannel environment offers brands many ways to reach consumers, so the range of questions about growth strategy is larger than ever.

For example, where does your product fit into the omnichannel environment? Are you selling online, offline, or both? What channels work best for you? Where should you make your next move to complement your current successes?

  • Are there locations, venues, and channels that you haven’t thought to sell into yet?
  • Are there new distribution partnerships you could develop that you aren’t aware of?
  • Which industry gate-keepers do you need to access and influence?
  • Should you sell direct-to-consumers as well as through other distribution partners?
  • Which e-commerce platforms do you need to optimize for?

We bring strategic thinking, creativity, and deep knowledge of retail and e-commerce channels to help you build towards the next phase of your growth.

Next Steps:

  • Read about some of our previous clients’ successes, and see what they have to say about us.
  • Meet Lionel Binnie, our Founder & CEO
  • Contact us to learn more about what we can do for you and your brand!

Primary Sidebar



Get in touch with us!











FREE PDF DOWNLOADS

  • A Quick-Guide to Airport Retail
  • Let’s Do Lunch: An Intro to Noncommercial Foodservice
  • The Business of Higher Education in the US: An Introduction

Footer

About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

Follow Us

Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

The Latest from Lionel’s Blog

What Type of Marketing Software Do You Really Need?

Copyright © 2023 M Source Ideas · 4200 SW 107th Ave, #104, Beaverton, OR 97005. | (503) 985-6464 | Privacy Policy | Disclaimer | Sitemap