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Competitive Analysis / Market Intelligence / Economic Trends / Feasibility Studies

February 1, 2018

A successful plan for getting your products into high-volume sales channels starts with a good bit of research.

Competitive Analysis & Market Intelligence for Food Products | MSource Ideas

We start by helping you think through these and other similar questions:

  • Who is your competition for your product?
  • Are distribution partners like retailers, distributors, and wholesalers looking for products in your category?
  • Which competitive products are they using now?
  • What consumer trends do your products tap into?
  • What will you need, to market and position your product so you can reach more consumers?

We’ll help you ask and answer these and other questions to move you forward as we work together.

Next Steps:

  • Read about some of our previous clients’ successes, and see what they have to say about us.
  • Meet Lionel Binnie, our Founder & CEO
  • Contact us to learn more about what we can do for you and your brand!

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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