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For Foreign-Based Consumer Companies

March 4, 2018

For Foreign Businesses Seeking to Enter U.S. Market

For Foreign Food and Consumer Product Businesses Seeking to Enter U.S. Markets

Are you a European, Asian or Latin American business seeking to find out if there’s a market in the U.S. for your food product or restaurant concept? Have you thought about how to evaluate potential venues, locations and sales channels for your products here in the U.S.?

We have extensive experience helping overseas companies understand — and correctly make their entrance or expansion moves — into the U.S.

We can help you understand the U.S. market and the differences from your home country, and make the necessary adjustments to your concept and communications strategy, to succeed here.

  • We worked with a leading Asian foodservice company expand its sushi operations into new locations in colleges and hospitals.
  • An international market research company based in Paris, France asked for our help in securing suitable testing sites in New York, Chicago and Los Angeles. We studied potential locations, marketed the concept to leading shopping mall management companies, negotiated leases, and project-managed store builds.

Next steps:

  • Browse more case studies
  • Schedule a discovery call

 

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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