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Messaging

February 1, 2018

We help you articulate your story in a way that will resonate with the right gatekeepers and audiences.

Messaging, Communications & Copywriting for Foodservices | MSource IdeasWhether your business target is a store buyer, a purchasing agent or other business influencer, we can help you reach them. We can help you understand their priorities and craft a message that’s right for each channel.

Copy for your website, blogs, email campaigns, or social media outreach, needs to be thoughtful.  Yes, it’s a cliche, but it needs to tell a story –  but one that’s true, interesting and relevant.

MSource Ideas acts as another set of ears and eyes to validate and bring out your story — we can also write the copy.  And we’re trained in marketing technologies like Hubspot, Salesforce, Infusionsoft and Mailchimp to skillfully get those messages in front of the right audience.

Next Steps:

  • Read about some of our previous clients’ successes, and see what they have to say about us.
  • Meet Lionel Binnie, our Founder & CEO
  • Contact us to learn more about what we can do for you and your brand!

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FREE PDF DOWNLOADS

  • A Quick-Guide to Airport Retail
  • Let’s Do Lunch: An Intro to Noncommercial Foodservice
  • The Business of Higher Education in the US: An Introduction

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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