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Positioning & Brand Strategy

February 1, 2018

75% of success in business is asking the right questions

Brand Strategy and Positioning for Consumer Goods and Food Products

As you seek to launch your product or expand your market we’ll lead you through a series of questions about your customers and competitors, the larger market you want to address, and how your product is situated within the ecosystem of products and services you compete with.

We’ll help identify and suggest changes to your product’s perceived position by both consumers and channel partners like retailers.

Some of the questions we can help you think through when it comes to positioning your product within its sector:

  • How does your product fit into the channel gatekeeper’s operations?  Why should they care?
  • What problems does your product solve – what new opportunity does it tap?
  • Is your product different, innovative, sustainable?
  • Who is your competition?

Whether it’s a food product you’re trying to introduce into colleges, a licensed restaurant brand you’d like to introduce to airports, or a consumer product you want introduced into mass merchants, what aspects of their business will benefit?

Next Steps:

  • Read about some of our previous clients’ successes, and see what they have to say about us.
  • Meet Lionel Binnie, our Founder & CEO
  • Contact us to learn more about what we can do for you and your brand!

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FREE PDF DOWNLOADS

  • A Quick-Guide to Airport Retail
  • Let’s Do Lunch: An Intro to Noncommercial Foodservice
  • The Business of Higher Education in the US: An Introduction

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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