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February 13, 2018

Home Page

Services

  • Business Development Strategy
  • Competitive Analysis / Market Intelligence / Economic Trends / Feasibility Studies
  • Positioning / Brand Strategy
  • Messaging, Communications and Copywriting
  • Campaign Management
  • Digital Marketing
  • For Foreign-Based Food and Consumer Product Companies Seeking Entry/Expansion into U.S. Markets

Industries

  • Non-Commercial Foodservices
    • College and University Food Service
    • Business and Industry (B&I)
    • Contract Management Companies
    • Travel Food Service & Retail
    • Wholesale and Distribution
    • Group Procurement Organizations
    • Retail Channels
    • eCommerce and Omnichannel Retail
  • Airport Retail and Travel Venues
  • Traditional Retail: Grocery & Convenience Stores, Shopping Malls, et al.

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  • Lionel Binnie, Founder & CEO

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  • A Quick-Guide to Airport Retail
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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

Learn more about us and our founder.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

Read More Case Studies

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