“A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It’s right here.”
Paco Underhill, author of Why We Buy: The Science of Shopping
Based on the latest research in consumer shopping behavior, Lionel Binnie’s insightful new book takes a close look at the past, present and likely futures of consumer shopping.
When we can order almost anything online, what compels us to make a purchase in person? Certain experiences and products resist the move to e-commerce. By understanding both how retail has evolved through the years and the current state of omni-channel retail, Lionel’s book offers a formula for predicting retail trends that are likely to happen in the near future.
Click cover image to left to read Amazon reviews or purchase.
Paperback $13.99, Kindle $7.99
