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“The Future of Omni-Channel Retail: Predictions in the Age of Amazon”

June 19, 2018

“A well-distilled volume processing the past, present and future of consumption.  Want a good quick read? It’s right here.”

Paco Underhill, author of Why We Buy: The Science of Shopping

 

Based on the latest research in consumer shopping behavior, Lionel Binnie’s insightful new book takes a close look at the past, present and likely futures of consumer shopping.

When we can order almost anything online, what compels us to make a purchase in person? Certain experiences and products resist the move to e-commerce.  By understanding both how retail has evolved through the years and the current state of omni-channel retail, Lionel’s book offers a formula for predicting retail trends that are likely to happen in the near future.

Click cover image to left to read Amazon reviews or purchase.
Paperback $13.99, Kindle $7.99

 

 

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About Us

Lionel Binnie, Founder, M Source Ideas

Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.

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Featured Client Case Study

foodservice go to market strategy for maury's hive tea

This innovative company developed a proprietary concept that incorporates honey crystals right in the bag along with high-quality, black or green, whole leaf teas.  MSource assisted with Maury’s branding as well as their go-to-market strategy for both foodservice (college and university) and grocery retail. We also helped them with their trade show and conference strategy, B2B […]

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