Everyone’s Going Somewhere
According to the Wall Street Journal, American’s post-Covid pent-up demand to get out of their homes is still going strong.
This summer’s vacation season has extended way into the fall– more than 25% of Americans were planning on taking a trip in October 2022. And hotel bookings in Orlando, FL were 14% higher in September this year than in 2019.
United Airlines reported that September this year was its third strongest month ever in its history. And all other airlines are reporting stronger than ever travel.
Bleisure Travel
Besides pent-up demand there are other explanations for this robust demand for travel and lodging.
Hybrid work, likely to be a long-lasting result of Covid, allows people to be more flexible with their schedules. Pleasure travel can be combined with work. Known as ‘Bleisure’ travel – the combo of business and pleasure – is now a ‘thing’ (it always was though, up to a point).
And hybrid works allows the flexibility to plan for some remote work on a personal trip; or conversely, add in some personal time to a business trip. All of this is very good news for the hotel and airline industries, as well as home-sharing platforms like Airbnb and Vrbo.
Conclusion
The travel and lodging industries are showing renewed strength as Covid concerns are largely forgotten. These industries and businesses that serve them have a strong future. Oh, and we help companies market to the travel and leisure sectors; to find out more, contact us here.
